Ashley Force Gets in "Gear" with her Exclusive Ford Collection Apparel
April 13, 2009
Coming to The Ford Collection in May 2009, John Force Racing fans will soon have access to the new line of Ashley Force merchandise, apparel and accessories. Evigna, Ford Motor Company's licensee managing The Ford Collection, recently confirmed the celebrity partnership and will be featuring Force's signature line in The Ford Collection catalog and website.
Force is the 26-year-old daughter of drag racing icon John Force and the first woman to win an NHRA funny car race. Quick to become the "face" of the NHRA, her apparel line brings a new level of excitement to The Ford Collection.
"We are so excited about this partnership and the momentum it brings to fans, enthusiasts and owners everywhere. The products are very unique and we really worked hard to convey Ashley's personality in our designs," said Ford Collection Brand Manager, Patrick Wyant.
Characteristic of her beauty and toughness, the Ashley line represents strength in femininity. In hues of pink and purple on black, blue and brown tones, Force can't wait to get into "gear".
"I am bit of a tomboy but I'm also girlie. You know, I am a girl; I like pinks and purples like most women and I do have a pink racecar! That's in a lot of the colors in the clothes. My favorite item is the tank top. I love blue and I love pink and it has both. I just really love tank tops and this one's right up my alley. If you looked at my closet, you'd see a lot of that and I'll be wearing that one (tank top) often," said Force.
Not only is Ashley's line fashionable and feminine, Evigna also took a good, hard look at this "face" of drag racing and considered her busy lifestyle.
"I'm all about the comfort. I race better when I'm comfortable and relaxed," Force says. "Obviously, I travel a lot so anytime I can wear clothes that are both comfortable and cute, I'm all for it. The tee shirts, the tank top and the jackets are my kind of style and what I like to wear. Like the red zip-up (jacket). It's casual, comfortable and really reflects my personality,"
Other exciting Ashley-signature items also making their way to the Ford Collection are the Pony Pearl Watch and the Leather Racing Jacket.
"I was wearing the jacket with the red and white stripes when they shot a photograph of me in our '65 Mustang convertible. This jacket totally reflects the time period and it's like it was made to wear in this car," said Force about the Leather Racing Jacket.
All of the products in the line, including the exclusive Ashley Force Leather Racing Jacket will bear the Ashley Force signature Mustang Pony logo. Perfect timing for this year's 45th Anniversary of the Mustang.
Proud to drive a Ford and be a part of the Ford Collection catalog, Force first appeared in the catalog in the spring of 2008 and has signed countless catalogs.
"I've had so many fans bring those (Ford Collection) catalogs up to me to sign. They've become mementos because they're so different. Every time a fan brings up one of those catalogs, everyone is like "where'd you get that?" They want to know where it's from because it (the photography) shows the real me and my personal side and not just me in my fire suit and my helmet," said Force.
In May, Ashley Force merchandise will be available in the print catalogs, online: www.fordcollection.com and via Ford dealers nationwide. Call to order toll-free at 1-888-380-6663 or local 248-458-5313. Email is fchelp@evigna.com.
Company Information
Evigna, the largest minority-owned, branded merchandise supplier is a veteran Ford Motor Company licensee and a Ford Aligned Business Framework (ABF) supplier, has been building high-value strategic programs for Ford for over 10 years. With offices across the country, headquarters are located in Madison Heights, Michigan, where on-site operations warehouse and fulfill a majority of their work. In May of 2008 they acquired Maestro, a company that manages all aspects of corporate printing from the conception of an idea, and procuring vendors, to the production of a wide array of printed products. Evigna's parent company, Combine International, is a leading wholesaler, manufacturer and distributor of mass-market, precious jewelry. For more information, visit evigna.com.
